Due to their often cautious and conservative nature, many law firms struggle with how to implement a firm-wide social media policy. When social media was first introduced, it seemed a foreign concept to traditional law firm marketing. However, now that it is so widespread, it has become increasingly important for firms and individual attorneys to actively engage and embrace the social sphere. Developing a policy and implementing a clear-cut plan that encourages the use of emerging social tools can help your firm gain a competitive advantage in the market.
To guide your law firm through navigating the social media landscape, and creating and executing a firm-wide social media policy, here are 5 things to consider:
